What is Flash?
Flash is a vector animation software originally designed to create animations for display on web pages. Vector graphics are ideal for the web because they are so lightweight.

Over the releases of new versions of Flash, Macromedia has made Flash more and more controllable via programming, where they have it positioned as a competitor to HTML to build interactive web sites and applications such as an e-commerce store. Macromedia argues that Flash is the way to go instead of HTML because of the following reasons:
  • Flash movies load faster and save on download time because Flash is vector based where as HTML is not.
  • Flash intelligently ‘caches’ its movies so they don’t have to be reloaded.
  • Flash gives users (the person viewing/using the Flash movie) a more responsive ‘rich-client’ like experience.

Why Use Flash?
Effective use of Flash can make for a stunning and unmistakably professional-looking website. There will be no doubt your company is serious about attracting customers and providing the best products or services available. A good Flash designer can also integrate original Flash designs with your company's logo or existing photos to create a million-dollar look for your website.

How do I view Flash Animation?
All you need is a simple browser plug-in.  The Flash Player software is installed automatically in all but the most obscure web browsers.

For those who don't have it, you can download it at www.macromedia.com or click the icon below.

Website Options
One can take full advantage of flash animation by implementing it into the site design.  The are two main uses of flash:  to enhance a site or to develop a site.

  • Flash Enhancement - uses flash images and animation to win over potential clients, but the site itself is still rooted in HTML.

  • Flash Development - the ultimate use of Flash.  A total flash multimedia web design is completely encapsulated in Flash.  Images are crisp and animations for your website flow much like a movie.

 

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